How to Vet Publishers Before You Pay for Their Traffic
The cheapest fraud is the fraud you never let in. What to check before approving a publisher, what to monitor after, and when to walk away.
July 3, 2026 · 6 min read
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Performance marketing articles
Practical guides on affiliate marketing, lead generation, and campaign optimization for advertisers and publishers. New articles are added regularly.
Server-Side Tracking vs. Browser Pixels: Why Attribution Moved Off the Page
Ad blockers strip pixels, browsers restrict cookies, and fraudsters fake them. How server-to-server postbacks put the record of truth back in your hands.
July 3, 2026 · 7 min read
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CPA vs. CPL vs. CPI vs. CPS: How Affiliate Pricing Models Actually Work
The four pricing models behind most affiliate programs are really four different answers to one question: when does money change hands — and who carries the risk until it does?
July 3, 2026 · 7 min read
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Click Fraud and Fake Leads: A Practical Guide to Protecting Your Campaign Budget
Clicks arrived, forms were filled, installs happened — and revenue didn't move. How fraudulent traffic works, what it looks like in your data, and the layered stack that stops it.
July 3, 2026 · 8 min read
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Lead Quality vs. Lead Volume: Why Fewer, Better Leads Usually Win
A thousand cheap leads feel like progress — until the sales team starts dialing. How to define quality, measure it honestly, and structure your program to pay for it.
July 3, 2026 · 6 min read
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How to Choose the Right Affiliate Network for Your Business
What advertisers should evaluate before partnering with a performance marketing network.
September 4, 2026 · 8 min read
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